ABOUT
CHRISTINA EXIE
Christina Exie's Experience
When I won reality TV show Project Runway in 2012, judges Megan Gale and Peter Morrissey deemed my pieces worthy of any Milan or Paris runway. They said I was ready for global design success.
10 years later, turns out I am.
These days I’m the founder and creative director of Australian athleisure wear brand Exie. My mission? To give women technical activewear combined with a street-style aesthetic and inspire them to unleash their inner badass.
To feel powerful in all facets of their lives.
My athleisure wear—created in 2019 when I couldn’t find minimal, bold activewear that made me feel strong and sexy—won’t just help you smash limiting beliefs in the gym and keep you stylish on coffee runs. It’s kind to the planet. Exie operates as an ethical and sustainable business. More than 60 per cent of the collections are produced from recycled fabrics via audited workshops.
Exie’s values have attracted collaborating partners F45 and KX Pilates and fitness leader Kayla Itsines is a fan. Business leaders love Exie too. Less than a year after I began building my e-commerce business from my Melbourne spare bedroom, the brand’s vision was recognised via a partnership with a renowned Australian retail group.
That success proves while I got my start as a designer on reality TV (I also won multiple challenges on Project Runway All Stars, filmed in New York) after a fashion degree, at heart I’m an entrepreneur.
I build brands from the ground up.
I’ve helped multiple brands scale from concept through to operations, providing advice from my 15 years of global roles and personal experience founding and growing 3x e-commerce, wholesale and now retail businesses.
Described in national media as “the person to watch”, I’m a fashion industry leader and forward thinker. I recognise trends and patterns early to help others understand how these shifts impact markets, consumer behaviour and brand relevance.
During roles as a designer, merchandiser and marketer for billion-dollar brands across the globe, my technical design and tailoring capabilities helped establish key fitting and design standards for boutique and chain retailers. I would be honoured to do the same for you.
